10 Content Creation Exercises Inspired by The Boron Letters
They say he was one of the "best" copywriters in the world (1) (2) (3) , who also apparently wrote the "Coat of Arms", one of the most mailed sales letters of all time (1) (2) (3) . I'm referring to Gary C. Halbert. Here are 10 exercises (FILLABLE workbook included), which I painstakingly extracted from his book "The Boron Letters" for modern content creators like you and me.