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10 Content Creation Exercises Inspired by The Boron Letters

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They say he was one of the "best" copywriters in the world (1) (2) (3) , who also apparently wrote the "Coat of Arms", one of the most mailed sales letters of all time (1) (2) (3) . I'm referring to Gary C. Halbert. Here are 10 exercises (FILLABLE workbook included), which I painstakingly extracted from his book "The Boron Letters" for modern content creators like you and me.
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How To Write A Good Content Piece

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Victor O. Schwab tried to condense 44 years of advertising experience into this 1 book(1962) Yan Raychuk tried to condense this 1 book into 5 exercises for content creators(2024) Here's the result including a fillable workbook.
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NOW For Content Creators - 4 Tested Advertising Methods of John Caples (...

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If you're an action taker, here are 4 concepts and exercises to improve your content from the book Tested Advertising Methods
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How The Robert Collier Letter Book Inspired Me To Sell - 6 Sales Letter ...

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6 Sales Letter Principles TO APPLY for Content Creators. (Animated+Worksheet) Also available as blogpost(Rating 85/100): https://improvementor.blog/the-robert-collier-letter-book-review/
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Content Rules - 3 Useful Content Ideas (Animated)

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Knowledge of pioneers in the marketing field in the form of a book often comes with battle-tested tactics. Here are 3 principles, examples, and 4 exercises (Not just theory!!!) from the book Content Rules by Ann Handley & C.C. Chapman where they share their "battle-learned" lessons in marketing. See why I rated this book 74/100 : Also available as a blog post .
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Youtility - 3 Main Ideas and 3 Exercises (Animated)

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A summary of Youtility by Jay Baer to give you a taste of the book, and 3 exercises, even in case you choose not to read/listen to it. The blog post rating I gave it is 80/100.
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Content Inc. - 3 Useful Content Ideas (Animated)

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Have you been thinking which book to read next and ran into Joe Pulizzi´s Content Inc.?  Feeling unsure whether you want to dive into the whole book? I´ve got the main Ideas of the book animated just for you. See why I rated the book 81/100. Also available as a blog post at Improvementor.blog .
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