NOW For Content Creators - 4 Tested Advertising Methods of John Caples (...
If you're an action taker, here are 4 concepts and exercises to improve your content
from the book Tested Advertising Methods
from the book Tested Advertising Methods
10 Content Creation Exercises Inspired by The Boron Letters
They say he was one of the "best" copywriters in the world (1) (2) (3) , who also apparently wrote the "Coat of Arms", one of the most mailed sales letters of all time (1) (2) (3) . I'm referring to Gary C. Halbert. Here are 10 exercises (FILLABLE workbook included), which I painstakingly extracted from his book "The Boron Letters" for modern content creators like you and me.
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